*idea distillery

20 years of international operational experience supporting entrepreneurs, startups, and investment partners in turning their projects into tangible, credible, and fundable products.

*process

Understand the context, identify the right challenge, shape the experience, prototype the key ideas, and turn them into a project ready to be tested, presented, or funded.

01.Discover & Audit

01.Discover & Audit

02.Architect & Design

02.Architect & Design

03.Prototype & Validate

03.Prototype & Validate

04.Blueprint & Handoff

04.Blueprint & Handoff

*the team

We work as an embedded product team, bringing together user needs, design, technology, and business strategy.

Manuel Dujardin

CTO / Software Architect

As a CTO and tech entrepreneur, Manu has over 18 years’ experience in the design, development, structuring and industrialisation of complex software solutions.

Throughout his career, he has co-founded two innovative start-ups. At Wiztivi, he helped build a global leader in interactive TV interfaces, leading the R&D teams and developing solutions used internationally.

More recently, with Beefutures, Manu spearheaded the development of a deep-tech solution combining IoT, embedded artificial intelligence and robotics, with a clear mission: to protect bees in the face of environmental challenges.

Above all, he is passionate about IT and new technologies, and stands out for his curiosity and his commitment to lifelong learning. Always eager to discover new things, he enjoys exploring new fields and expanding his skills. Challenges are a real source of motivation for him, and he is always willing to give his all to overcome obstacles and achieve his goals.

Flavie Fourage

Global Designer

Brand and UI/UX Designer with 8 years of experience, Flavie enjoys starting from a vision and shaping it into something tangible, clear, and desirable all the way through to the product.

Deeply sensitive to nature and the environment, she feels especially at home in projects that aim to create meaningful and lasting impact.

She loves the challenge of solving problems by distilling them down to what truly matters, with one simple belief: clarity and ease of use sit at the heart of good design.

Versatile by nature, she builds strong brand identities and helps them live across every medium, from the very first visual cue to the user interface.

Charles Edouard Salmon

Lead Hardware Engineer

Fascinated by electronics and computer science since childhood, Charles-Edouard is an electronics and computer engineer with over 25 years’ experience across a range of fields.

An expert in embedded systems, he is able to architect and design end-to-end IoT solutions, from hardware to the user interface.

An engineer at heart, he enjoys designing, building and solving complex problems to create useful and sustainable technologies that benefit people, living organisms or the environment.

Eric Bibollet

Business Developer

A strategic entrepreneur and manager, Eric has over 20 years of experience in innovation and in the financial and commercial leadership of hypergrowth companies.

He co-founded the startup Wiztivi, a pioneering SaaS publisher and global reference player in connected TV. He drove its international development up to €24 million in revenue and 200 employees, overseeing key functions (finance, HR, legal, IT) and commercial strategy across sites in France and Finland. More recently, Eric has been putting his expertise to work for leaders of innovative SMEs, such as Innotech-Drone (drone & AI manufacturer, France/China) and Beefutures (smart beehives & AI, France/Norway), to accelerate their structuring and fundraising efforts.

Passionate about usage-driven and technological innovation, driven by a facilitator mindset and a strong sense of teamwork, he stands out for his interpersonal ease, his leadership, and his operational pragmatism. He creates lasting synergies and is fully committed to turning entrepreneurial challenges into concrete successes.

Guillaume Mur

CDO / Industrial Designer

For over 20 years, Guillaume has been exploring the intersections between design, technology and humans. After studying fine art at the Beaux-arts school of the Réunion island and computer science, he co-founded his first design studio in Helsinki, Finland, at the age of 20. He then returned to his roots in Nantes, France, where he now calls home.

In Nantes, Guillaume took the helm of the international design studio The Lab at Wiztivi for seven years. There, he created interactive experiences for millions of users worldwide (SFR, Vodafone, Samsung, Altice Global).

In 2018, he co-founded the start-up Beefutures with Manuel, driven by a vision to reinvent beekeeping through technology to protect bees and optimise their vital role in our ecosystem. An endeavour that reflects his conviction: design must serve human values and bring meaning. He added industrial design to his expertise.

Today, he holds the position of Creative Director at Prune Labs.