*idea distillery
20 years of international operational experience supporting entrepreneurs, startups, and investment partners in turning their projects into tangible, credible, and fundable products.
*process
Understand the context, identify the right challenge, shape the experience, prototype the key ideas, and turn them into a project ready to be tested, presented, or funded.
01.Discover & Audit
02.Architect & Design
03.Prototype & Validate
04.Blueprint & Handoff
*the team
We work as an embedded product team, bringing together user needs, design, technology, and business strategy.
Throughout his career, he has co-founded two innovative start-ups. At Wiztivi, he helped build a global leader in interactive TV interfaces, leading the R&D teams and developing solutions used internationally.
More recently, with Beefutures, Manu spearheaded the development of a deep-tech solution combining IoT, embedded artificial intelligence and robotics, with a clear mission: to protect bees in the face of environmental challenges.
Above all, he is passionate about IT and new technologies, and stands out for his curiosity and his commitment to lifelong learning. Always eager to discover new things, he enjoys exploring new fields and expanding his skills. Challenges are a real source of motivation for him, and he is always willing to give his all to overcome obstacles and achieve his goals.
Deeply sensitive to nature and the environment, she feels especially at home in projects that aim to create meaningful and lasting impact.
She loves the challenge of solving problems by distilling them down to what truly matters, with one simple belief: clarity and ease of use sit at the heart of good design.
Versatile by nature, she builds strong brand identities and helps them live across every medium, from the very first visual cue to the user interface.
An expert in embedded systems, he is able to architect and design end-to-end IoT solutions, from hardware to the user interface.
An engineer at heart, he enjoys designing, building and solving complex problems to create useful and sustainable technologies that benefit people, living organisms or the environment.
He co-founded the startup Wiztivi, a pioneering SaaS publisher and global reference player in connected TV. He drove its international development up to €24 million in revenue and 200 employees, overseeing key functions (finance, HR, legal, IT) and commercial strategy across sites in France and Finland. More recently, Eric has been putting his expertise to work for leaders of innovative SMEs, such as Innotech-Drone (drone & AI manufacturer, France/China) and Beefutures (smart beehives & AI, France/Norway), to accelerate their structuring and fundraising efforts.
Passionate about usage-driven and technological innovation, driven by a facilitator mindset and a strong sense of teamwork, he stands out for his interpersonal ease, his leadership, and his operational pragmatism. He creates lasting synergies and is fully committed to turning entrepreneurial challenges into concrete successes.
In Nantes, Guillaume took the helm of the international design studio The Lab at Wiztivi for seven years. There, he created interactive experiences for millions of users worldwide (SFR, Vodafone, Samsung, Altice Global).
In 2018, he co-founded the start-up Beefutures with Manuel, driven by a vision to reinvent beekeeping through technology to protect bees and optimise their vital role in our ecosystem. An endeavour that reflects his conviction: design must serve human values and bring meaning. He added industrial design to his expertise.
Today, he holds the position of Creative Director at Prune Labs.





